The Power Choice Privacy Policy

This Privacy Policy explains how The Power Choice collects, uses, shares, protects, and manages personal information when people use our website, request electricity quotes, compare plans, enroll with a retail electric provider, work with a broker, or communicate with us.

1. Scope and acceptance

For purposes of this Privacy Policy, “The Power Choice,” “TPC,” “we,” “us,” and “our” refer to The Power Choice and the services we operate through thepowerchoice.com, related webpages, quote tools, enrollment tools, broker tools, referral programs, customer support channels, and business operations.

By using our website or services, requesting a quote, submitting a form, communicating with us, using an enrollment link, or otherwise providing information to us, you acknowledge that you have read and understand this Privacy Policy.

2. Information we collect

The information we collect depends on how you interact with us. We may collect information directly from you, automatically through the website, from retail electric providers, from transmission and distribution utilities, from brokers, from referral partners, from service providers, from publicly available sources, and from authorized third parties.

3. Sources of information

We may collect information from you when you submit a form, call us, email us, text us, request a quote, use a broker link, upload a document, enroll in a plan, or interact with our website.

We may also receive information from retail electric providers, TDSPs, brokers, agents, referral partners, lead sources, advertising platforms, analytics providers, customer relationship management systems, payment processors, document signing services, publicly available sources, and other third parties where permitted by law or authorized by you.

4. How we use information

We use personal information for the purposes described in this policy and for other purposes that are reasonably related to the services you request.

• Electricity shopping and enrollment: to identify available plans, confirm utility territory, match ESIIDs, prepare quotes, submit enrollment information, assist with renewals, and support customer requests.
• Customer and broker support: to respond to questions, provide status updates, troubleshoot issues, maintain service records, and communicate with you.
• Business operations: to operate our website, maintain records, manage broker relationships, calculate commissions, process payments, improve forms, improve quote tools, and administer our services.
• Marketing: to send promotional communications, renewal reminders, educational content, plan information, advertising, and offers that may be relevant to you, subject to your choices and applicable law.
• Analytics and improvement: to understand website performance, measure advertising, analyze customer needs, test features, and improve user experience.
• Legal, compliance, and security: to comply with laws, respond to legal process, prevent fraud, protect rights and property, enforce agreements, maintain security, and resolve disputes.

5. Cookies, analytics, and online tracking

Our website may use cookies, pixels, tags, scripts, analytics tools, advertising tools, call tracking tools, form tools, and similar technologies. These tools help the site work, remember preferences, understand visitor activity, measure marketing performance, prevent fraud, and improve the customer experience.

We may use third-party services such as analytics providers, advertising platforms, customer relationship management tools, form providers, call tracking providers, email providers, and similar tools. These providers may collect information about your use of our website and other websites over time.

Most browsers allow you to block or delete cookies. Some features of the website may not work correctly if cookies are disabled. Depending on applicable law, you may also have the right to opt out of targeted advertising or certain types of data sharing.

6. How we share information

We may share personal information with the following categories of recipients when necessary for the purposes described in this policy.

7. Sale, sharing, targeted advertising, and privacy choices

We do not sell personal information in the traditional sense of exchanging a customer list for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain uses of advertising cookies, analytics tools, pixels, or marketing platforms may be considered a sale or sharing of personal information or processing for targeted advertising under applicable law.

You may request to opt out of sale, sharing, or targeted advertising by emailing support@thepowerchoice.com with the subject line “Privacy Opt-Out Request.” If we provide a “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link on the website, you may also use that link.

Where required by applicable law and technically feasible, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device that sends the signal.

8. Calls, texts, emails, and marketing communications

When you provide your phone number, email address, or other contact information, you authorize The Power Choice, its service providers, brokers, agents, or partners to contact you about your request, quote, enrollment, renewal, account support, broker matter, referral, or related services.

• You may opt out of marketing emails by using the unsubscribe link or by contacting us.
• You may opt out of marketing text messages by replying STOP where available or by contacting us.
• Message and data rates may apply for text messages.
• Even if you opt out of marketing, we may still send transactional, legal, security, account, enrollment, renewal, or service-related communications.

9. Your privacy rights

Depending on where you live and the laws that apply, you may have rights regarding your personal information. These rights may include the right to confirm whether we process your information, access your information, correct inaccurate information, delete information, obtain a portable copy, opt out of targeted advertising, opt out of sale or sharing, opt out of certain profiling, withdraw consent, or appeal a denied request.

To submit a request, email support@thepowerchoice.com with the subject line “Privacy Rights Request.” Please include your name, contact information, the type of request you are making, and enough information for us to verify your identity.

We may request additional information to verify your identity and protect your information from unauthorized access. We will respond to privacy requests as required by applicable law. We will not discriminate against you for exercising privacy rights.

10. Texas privacy notice

If you are a Texas resident, you may have rights under the Texas Data Privacy and Security Act and other applicable Texas privacy laws. Subject to exceptions, Texas residents may have the right to confirm whether personal data is being processed, access personal data, correct inaccuracies, delete personal data, obtain a portable copy of personal data, opt out of targeted advertising, opt out of sale of personal data, opt out of certain profiling, and appeal a denied request.

To submit a Texas privacy request, email support@thepowerchoice.com with the subject line “Texas Privacy Request.” To appeal a decision, email us with the subject line “Texas Privacy Appeal.”

11. Electricity usage, ESIID, and utility data

Electricity shopping and enrollment may require information tied to a specific electric service location. This may include your ESIID, service address, TDSP, meter information, historical usage, monthly kWh, demand data, rate class, provider information, contract expiration date, move-in date, switch date, and plan eligibility information.

We may use this information to identify plans, prepare quotes, compare offers, assist with enrollment, support renewals, verify eligibility, analyze usage, provide customer support, and communicate with retail electric providers, utilities, brokers, and authorized partners.

If you authorize access to smart meter, usage, or other energy data, we will use that information for the purpose authorized and for related services such as quote preparation, usage analysis, customer reports, renewal support, or customer service.

12. Data security and retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction. These safeguards may include access controls, secure systems, limited access, vendor controls, monitoring, encrypted transmission where appropriate, and other security measures.

No website, system, database, or transmission method is completely secure. We cannot guarantee absolute security. You are responsible for using secure networks, protecting your passwords, and promptly notifying us if you believe your information has been compromised.

We retain personal information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, support accounting and tax needs, calculate commissions, and operate our business. When information is no longer needed, we may delete, de-identify, aggregate, or securely retain it as permitted by law.

13. Children, third-party websites, social media, and policy updates

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can take appropriate action.

Our website may link to third-party websites, including retail electric providers, utilities, document signing platforms, payment processors, government agencies, social media platforms, and other services. We are not responsible for the privacy practices, security, content, or policies of third-party websites. Review their policies before submitting information.

If you interact with us on social media or post publicly about The Power Choice, your content may be visible to others according to that platform’s settings and policies. Do not post sensitive personal information publicly.

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date. If changes are material, we may provide additional notice where appropriate.

14. Sensitive personal information

We may collect sensitive personal information only when reasonably necessary for the services you request, when required by law, or when you voluntarily provide it. Examples may include Social Security number, date of birth, government identifiers, tax information, financial account information used for broker or vendor payments, authentication information, account or service data, and energy usage information.

Sensitive information, including Social Security number and date of birth, is encrypted and protected using security safeguards such as restricted access, secure systems, and administrative controls designed to help protect it from unauthorized access or disclosure.

We do not use sensitive personal information to infer characteristics about you. We use sensitive information only for purposes reasonably related to providing services, processing payments, complying with law, protecting security, or fulfilling the purpose for which it was provided.

15. More detail about retention

Retention periods may vary depending on the type of information and the reason it was collected. Quote and enrollment records may be retained for customer support and compliance. Broker, commission, payment, and tax records may be retained for accounting and tax purposes. Communications may be retained for customer service, service history, dispute resolution, and legal purposes.

Website analytics, advertising data, call tracking data, and form interaction data may be retained for operational, security, and marketing measurement purposes. When information is no longer needed, we may delete it, de-identify it, aggregate it, or retain it securely where permitted by law.

16. De-identified, aggregated, or anonymous information

We may create and use de-identified, aggregated, or anonymous information for usage analysis, market research, rate trend analysis, reporting, website improvement, service improvement, advertising measurement, and commercial insights. This information does not identify you personally.

We may share de-identified or aggregated information with partners, providers, brokers, advertisers, or others where permitted by law.

17. International users

The Power Choice is intended for users located in the United States, primarily Texas. If you access our website from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.

18. Suggested privacy links for the website footer

For transparency and easier access, The Power Choice may include footer links for Privacy Policy, Terms of Use, Do Not Sell or Share My Personal Information, Your Privacy Choices, Contact Us, PUCT Broker Disclosure or License Information, and Cookie Preferences.

19. Contact us

For questions, privacy requests, opt-out requests, or appeals, contact us at:

This Privacy Policy is intended to provide transparent privacy information. It does not create contractual rights beyond those required by applicable law.